Supercharging Your Aftermarket
31 Jul 2008
By applying best-practice customer relationship management (CRM) to the full product lifecycle, original equipment manufacturers (OEMs) can boost aftermarket sales and profits.
For all too many manufacturers, after-sale activities have traditionally been viewed as a source of cost, complaints and complication. But that is changing in today’s more competitive globalized economy. Now, forward-looking organizations increasingly recognize the need to seek lifetime value from every customer relationship. They are taking a harder look at the full lifecycle of their product lines and are seeking ways to squeeze efficiency and profit from those important after-sale activities.
Reprinted from CRM Magazine.
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